Media

Overview:

Summary:

First and foremost, Registered Democrats, Democratic leaning NPP voters – need to receive positive messaging about Dr. Pan.

1. Streaming - Blended Top-100 CTV direct voter match 26p4 Dem+/IND/NPP, exclude Rep+ voters 

2. Youtube - Instant Reservation to secure low CPMs, district-wide geofence targeting voters 18-50

3. Direct mail - 26p4 Dem+/IND/NPP, exclude Rep+ voters 

Dr. Richard Pan is a public health advocate and pediatrician with a strong record of delivering results who we need to stand up to Trump and Robert F. Kennedy Jr.'s attacks on healthcare and science. The son of immigrants, in the California State Senate, Pan defeated RFK Jr. to ensure that children are safe from preventable diseases at school⁵, leading Time Magazine to call Dr. Pan a hero⁶. In Congress, Dr. Pan will continue to fight to protect the health of our children, lower the cost of healthcare, overhaul ICE and stop Trump’s attacks against vaccines and science.

• Dr. Pan stood up to right-wing anti-vaxxers to ensure school children are vaccinated against contagious diseases⁷.

• Dr. Pan passed a law securing affordable health care for millions more Californians⁸.

• Rated 100% by Planned Parenthood Action Fund, Dr Pan protected abortion rights after Roe’s repeal and ensured coverage for abortion access and contraception⁹. 

• Dr. Pan authored a law that cut the price of insulin to eleven dollars for Californians¹⁰ ¹¹.

Then, in addition, Latino voters should see ads on digital including streaming in English and Spanish that:  

As the son of immigrants, Dr. Richard Pan understands the importance of standing up for our immigrant communities. Pan helped immigrants obtain legal assistance to protect their rights and will fight for a path to citizenship¹². Pan believes Trump's ICE must be replaced with an agency that doesn't kill Americans and separate families, enforces the law fairly, and protects people's constitutional rights.

Citations:

¹ American Medical Association, December 22, 2021

² California Healthline, August 26, 2022

³ CalMatters, September 14, 2019

⁴ The Guardian, February 3, 2021

⁵ Los Angeles Times, April 7, 2015

⁶ Time, July 29, 2015

⁷ California Legislative Information, SB-277, accessed March 31, 2026

⁸ California Senate, Dr. Richard Pan Biography, accessed March 31, 2026 (“Dr. Pan helped write the strongest implementation of the federal Patient Protection and Affordable Care Act (ACA) in the county, applying ACA previsions to insurers regulated by the California Department of Insurance (CDI) in the individual market; requires guaranteed issue of individual market health insurance policies; prohibits the use of preexisting condition exclusions; establishes open and special enrollment periods consistent with the California Health Benefit Exchange (Covered California); prohibits conditioning issuance or offering based on specified rating factors; prohibits specified marketing and solicitation practices consistent with small group requirements; requires guaranteed renewability of plans; and permits rating factors based on age, geographic region and family size only (ABX1 2, 2013-14 First Extraordinary Session). SB 406 (2020) authored by Dr. Pan rewrote two provisions of the ACA implementation, prohibiting lifetime or annual coverage limits and requiring coverage for preventive services without cost sharing, in to state law. Dr. Pan also authored SB 326 (2021) to protect ACA provisions in California law in the event that the ACA is changed or repealed at the federal level through court challenges.”

⁹ Planned Parenthood, 2020 Legislative Scorecard, accessed March 31, 2026

¹⁰ California Legislative Information, SB 852, accessed March 31, 2026

¹¹ ABC 10, October 16, 2025

¹² California Legislative Information, SB600, accessed March 31, 2026

Photos of Dr. Pan can be downloaded here: https://flic.kr/ps/47Bhiy

Videos of Dr. Pan can be downloaded here: https://youtu.be/ToS0jPpyGTc?si=vStHwnBzQD58laCO

Last Updated 4/2/2026